Annual Gala at the Frist Art Museum
Each year, the Frist Art Museum hosts a fundraising gala, centering its theme around the exhibition displayed at the same time. The theme for this gala was Creating the American West in Art. The materials designed include an invitation, an RSVP card, a menu for the dinner, and the event program.
My direction for the gala was a clean, upscale take on the old west aesthetic. I drew a lot of inspiration from the paintings featured in the exhibition, and researched popular typefaces in America at the time these paintings were being created.
Above: Thomas Moran. A Snowy Mountain Range (Path of Souls, Idaho), 1896. Oil on canvas, 14 x 27 in.
Invitation
RSVP Card
Menu
The main appeal of the American West lies in its enormous expanse of wilderness. For the event program, I wanted to maintain the same open feel from the paintings of Albert Bierstadt, Thomas Moran, and other artists featured in the exhibition.
