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Doritos Roulette
Roughly 1/6th of the chips in a bag of Doritos Roulette are insanely spicy.

It’s a spectator sport. Nobody wants to eat the spicy chip, but they like watching other people experience it. Just like reality tv...

Social, OOH

Copywriter: Emma Cleveland

On socials, we first introduce the chip-testants.Next, we roll out some clips from the show.  Contestant motivations, shocking reveals, and classic reality tv dirt-dishing.




Finally, the tension boils over when Bryan P. and Bryan C. throw down.




NYC Station DominationEating a spicy chip right after a cheesy chip is a pretty jarring experience. A complete 180º in just a bite.  Behind the Scenes
My immediate thought was  “chip puppets over a green screen.”
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